FILA • FloatMax (3D Cinematic Video)

This 3D cinematic project for FILA Float Max is crafted to showcase the shoe’s performance, comfort, and bold design through a high-impact visual narrative. The film combines realistic materials, dynamic lighting, and fluid motion to elevate the Float Max beyond a product positioning it as a statement of speed, energy, and modern athletic lifestyle.

Each shot is designed with a cinematic approach, highlighting key elements such as cushioning, sole structure, and material details through dramatic close-ups and powerful transitions. Subtle slow-motion moments contrast with fast, energetic movements to emphasize responsiveness and lightweight performance, while premium lighting and textures bring out the shoe’s form and character.

The result is a visually striking 3D film that feels bold, premium, and contemporary perfectly aligned with FILA’s sporty DNA and built to capture attention across digital platforms, campaigns, and social media.